Driven Stories
Period Correct

Period Correct

I like it when everything lines up.

When a Lamborghini Diablo stands in the half-light of the studio, a softbox gently tracing the roofline, I'm looking down through the waist-level finder of a camera from the same decade the car was born in. Before I take the first shot, long minutes pass. I set the light, I look, I breathe. There's no rush. I only have 8 frames. I pull out the light meter, adjust, aim, take notes. An experience comparable to meditation. I like it when the car and the tool used to capture it belong to the same era. They are Period Correct.

Black Lamborghini Diablo VT rear view in a white studio with tripods
Model in blue hoodie standing in front of the Diablo VT with doors up

In a world where everything happens instantly, I prefer an image that comes into being slowly. Not necessarily perfect, but true to its time. I shoot analogue, with cameras from the '80s and '90s, mostly Japanese: Fuji, Yashica, Canon.

The Fuji GX680

When I first saw the Fuji GX680, I thought: this isn't a camera, this is a piece of equipment from a time when function mattered more than form, and quality meant everything. Enormous, heavy, with a bellows focusing system and a fold-out waist-level finder. If anyone thinks the popular Mamiya RB67 is big, they haven't held this Fuji in their hands. I bought it at an auction in Japan. It took weeks to arrive, wrapped in foam, newspapers covered in kanji, and packed inside a suitcase that locked with a key. It was immediately clear this wasn't going to be an everyday piece of kit.

The Fuji GX680 was designed for studio work. Precise tilt and shift movements, the ability to adjust the plane of focus, a huge 6x8 ground glass. Everything here is slow, deliberate, almost ritualistic. Some of its features could put even today's digital bodies to shame. I like to think that the photos for the ADVAN brochure could have been taken with a camera like this.

BMW 320 Group 5 Würth livery on a film set with Chimera softbox overhead
Würth livery, a Chimera rigged overhead. Some cars were made for this kind of light

A Bit Like Time Travel

This whole affair with analogue is a bit like time travel. More like an adventure you invent for yourself, one you deliberately make harder. There are easier ways to take a photograph. Sometimes I grab a simple point-and-shoot, load my favourite film, and take a few shots, looking through the tiny viewfinder and waiting for the flash to fire. Not really knowing what the outcome will be. Then I wait for the film to be developed, scan it, turn the negative into a positive. In a world where everything is instant, it's good to have something that works at its own pace. It's not about recreating a specific era. It's more about feeling that the world has been captured on film, not in the cloud.

Desk with vintage computer, fax machine, car documents and 80s props from an Ultrace campaign shoot
Fax machine, vintage computer, car documents from another era. A set built for an Ultrace campaign that felt more real than it should have

I caught the photography bug at school. We had a small darkroom: a few enlargers, a red bulb, the smell of fixer. A solid education from the ground up. Then I put the analogue camera away for a long time. The digital world arrived, work came along, other things needed sorting out. But I came back, this time more consciously. With more patience. Working at a car culture event like Ultrace, I get the chance to see real track cars, Japanese legends, and supercars from decades past, all of it up close. And perhaps that's exactly why I care so much about showing them differently. When you see an owner proudly firing up a Porsche from the '80s, you don't want to photograph it like a carspotter. You want to capture the atmosphere.

Portrait of a model in a mint Ultrace jacket shot from below on medium format film
Model sitting inside a dark car with hoodie up looking through the window

Something Worth Slowing Down For

Car owners often react with curiosity when they see me shooting on film. Some ask, surprised, whether you can still buy film, or joke that they used to have a camera like that on holiday in Bulgaria back in the day, when I'm shooting with a compact. But the most common reaction is: "Alright, take your time. Do it properly."

White Mercedes SEC AMG alone on set with a large butterfly overhead and tripods around
The SEC AMG on set, butterfly rigged high, waiting for its close-up. Some cars look better when they don't know you're watching

More and more, I get the feeling the world is slowly returning to the '80s and '90s. In aesthetics, in the approach to design. Cars from that era are desirable, but not just as collectible "exhibits"; rather as something you drive, modify, and experience. People like Kazuki Ohashi (Madlane, Japan) are among those who understand that culture from the inside. He isn't afraid to lay hands on Porsche icons and create the 935ML or the 930 Slantnose, and turn them into something of his own. This isn't nostalgia. It's more likely a need to return to things that had their own flavour, their own weight, their own tempo. And maybe that's why analogue makes sense again, because it fits this story.

Three models with a white Mercedes SEC AMG on white cyclorama
Three models with a blue BMW E24 on white cyclorama with pastel tones

Eight Frames at a Time

Sometimes the film doesn't wind properly, the light doesn't land right, someone walks through the background, and I realise the ISO was set for a completely different roll. But when everything does come together, the light, the frame, the car, the moment, I feel the photograph has been "made." Analogue teaches patience, but also the acceptance of mistakes. And perhaps that's why this medium never bores me. You can't fully control the process. Like a classic car: it partly drives itself, and partly you just have to feel it. I have one drawer full of negatives that nobody has ever seen. They're neither brilliant nor groundbreaking. Sometimes I don't even know what's on them, and a label reading "May 2022" doesn't exactly help. But each of those rolls was a day, an attempt. A particular lighting setup, a twist of the focus ring, and that distinctive click. And even if only a few good frames come out of it in the end, I still know it was worth it.

Red Nissan Skyline rear detail with LB Silhouette wing shot from below on film
LB Silhouette wing against open sky. Film does things to red that digital never will

I know it's only going to get harder. Film is getting more expensive, chemistry is running out, equipment is increasingly scarce, and photo labs keep closing down. On the other hand, the love for classics is growing. I see it more and more among my friends. Maybe because we're getting older. Maybe because we can finally afford them now.

Or simply because some things are just good to live with. You love them for the sound, for the shape, for the fact that they don't do everything for you.

It doesn't have to be a rebellion or a grand declaration. Sometimes it's simply a choice. A little less convenient, but far more satisfying.

Five modified cars lined up on the field of PGE Narodowy stadium in Warsaw
Five cars, sixty thousand empty seats, and a roll of 35mm. A campaign that never happened, but the photos still exist